Medio is a

business-to-business Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when: * A business is sourcing materials for their production process for output (e.g., a ...

mobile web analytics Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics refers to the data collected from the users who access a website from a mobile phone ...

provider based in

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

, Washington. The company processes pre-existing data to provide historic and

predictive analytics Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business ...

. Medio is built on a cloud-based

Hadoop Apache Hadoop () is a collection of open-source software utilities that facilitates using a network of many computers to solve problems involving massive amounts of data and computation. It provides a software framework for distributed storage an ...

platform and is designed to interpret

big data Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller am ...

for mobile enterprise. Medio has had partners including: IBM, Rovio,

Verizon Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in ...

T-Mobile T-Mobile is the brand name used by some of the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG in the Czech Republic (T-Mobile Czech Republic), Poland (T-Mobile Polska), the United States (T-Mobile ...

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

, and

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

. Medio was founded in 2004 by Brian Lent, Bill Bryant, David Bluhm, and Michael Libes and employed 40 people. Founded to be the '

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

' of mobile search engines, Medio was backed by $30 million in initial venture funding from companies including:

Accel Partners Accel, formerly known as Accel Partners, is an American venture capital firm. Accel works with startups in seed, early and growth-stage investments. The company has offices in Palo Alto, California and San Francisco, California, with additional ...

Mohr Davidow Ventures Mohr may refer to: Places * Mohr, Fars, a city in Iran * Mohr County, an administrative subdivision of Iran * Mohr Rural District, an administrative subdivision of Iran Science and math * Mohr's circle, two-dimensional graphical representati ...

, and Frazier Technology Ventures. Medio received $11 million more in 2006 to create a mobile analytics search engine capable of searching for ringtones, graphics, and internet-delivered information. This sparked employment to over 100 employees for some time, but in 2009 Google released their new mobile search engine. Rob Lilleness, who joined the company as President and COO in 2007 and was subsequently named CEO in 2009, took that as an opportunity to refocus as a predictive analytics and data science provider, using their recommendations engine as a key component of their newly focused company. The shift resulted in lay-offs of much of the staff, scaling back to nearly 60 employees. By the end of 2010, the company became profitable, nearly tripling its sales from previous years. Medio grew to 70 employees with a total of $44 million in venture funding. On July 1, 2014, Medio was acquired by Nokia."Nokia acquires mobile analytics company Medio for ‘Here’ location platform"
''Geekwire'', June 12, 2014.

References

External links

Medio.com Website
{{DEFAULTSORT:Medio Analytics companies Big data companies Mobile technology Software companies established in 2004